Social Characteristics of Water Conservation

Document Type

Conference Proceeding

Publication Date



The primary goal of this project is to understand the dynamics and social determinants of water conservation behavior in an urban context. A social survey was conducted among Bexar County’s residents. Survey questions were constructed to investigate two models of environmental behavior, including the theory of planned behavior (TPB) and value-belief-norm theory (VBN). Integrating VBN and TPB produced a model with better explanatory power than a single theoretical framework (Sumana & Lewlyn 2021). The survey was conducted electronically using Qualtrics in late 2022. This study presents a comparative analysis of the effects of different variables within a comprehensive social survey. We explore the relationship between age, race, gender, income, education, political ideology, party identification, and the integrated theory of water conservation behavior. Data from the survey was analyzed using structural equation modeling.


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