Document Type
Book Chapter
Publication Date
5-31-2023
Repository Citation
Daniels, Ruby, "Marketing, personal branding, and positioning: Cosplay on steroids!" (2023). Marketing Faculty Publications. 7.
https://digitalcommons.tamusa.edu/market_faculty/7
Comments
This chapter has been published as:
Daniels, R. A. (2023). Marketing, personal branding, and positioning: Cosplay on steroids! In E. G. Nichols, A. Lewis, & D. Tomczk (Eds.), Entrepreneurial cosplay: Building identity, brand, and business acumen. Routledge.
This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in Entrepreneurial cosplay: Building identity, brand, and business acumen on 31 May 2023, available online: https://doi.org/10.4324/9781003271109
It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License, which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.