esports, fantasy sports, COVID-19
Fantasy sports and esports are relatively recent phenomena that are growing in popularity and their importance in today's society. Per their nature, they are also tightly connected with sports. In this chapter, the authors present these two phenomena and explain their importance in today's sports industry. Furthermore, the chapter analyzes fantasy sports and esports consumption patterns and discusses how the Covid-19 pandemic affected them. To conclude, the chapter suggests the possible implications for fantasy sports and esports in the future.
Baruca, Arne and Ulusoy, Ebru, "Fantasy sports and esports: Is unconventional becoming conventional? A case analysis" (2021). Marketing Faculty Publications. 4.